Impactful, distinctive storytelling is the basis of all successful INGO marketing, whether to individuals or institutions. The Senior Manager, Content is a master storyteller with the versatility of voice to compel key audiences to act in ways LWR desires, no matter the communications channel. S/he is key to the organization’s external relations, introducing audiences to LWR, engaging them in our work, and reinforcing their involvement through stories that resonate and prompt action. The Senior Manager, Content also distinguishes the LWR brand from the competition with not only content-driven storytelling but also with brilliant copywriting. S/he ensures that LWR’s content pipeline brims with fresh material on a consistent basis. This position is based in Baltimore, although, consideration will be given to exceptional remote candidates.
Gather content, both in the field and by desk research/interviews, providing a steady supply of stories and content leads for all of LWR’s externally-facing communications channels. Includes providing guidance content partners such as freelance videographers and photographers with storyboarding, interviews, scripting and accompaniment in the field.
Generate, distribute and repurpose content, both in digital and traditional formats, to effectively reach all LWR external audiences. Examples include content and stories for LWR newsletters, the LWR website, the LWR blog, external blogs, congregational engagement resources, the annual report, and drafting proposals/progress reports for major and mid-level donors and congregations, acknowledgment letters, advertisements, and industry/trade publications.
Support Social Media & Marketing Manager and Digital Marketing/Fundraising Manager by generating copy for website, social media, email marketing and fundraising appeals.
Track and report on stories’ performance, with recommendations and follow-up for improvement
Collaborate with CME team to plan, establish and refine messaging, themes, and editorial calendar. Member of LWR’s Editorial Team.
Champion the LWR brand by adhering to style guidelines and ensuring staff follow guidelines so audience experience is consistent and exceptional.
Serve as one of LWR’s primary content and copy editors, providing expert editing for externally-facing content to all audiences.
Serve as Media Relations Manager back-up, specifically for drafting press releases and op-eds and others as required.
Stay current on writing, storytelling and communications trends, helping to ensure that LWR is a leader in excellent communications.
Familiarity and compliance with LWR’s safety and security procedures and protocols.
Willingness and ability to contribute to LWR’s New Business Development initiatives.
Other duties as assigned by supervisor.
Deep commitment to LWR’s core values and ability to model those values in relationships with colleagues and partners.
Bachelor’s degree in English, communications or related field. Master’s preferred
Eight to ten (8-10) years in major-outlet journalism
Portfolio of award-winning, high-impact stories communicated across diverse channels
Brilliant writer adept at integrating compelling stories with effective calls to action for distinct, disparate audiences
Experience covering difficult stories in difficult conditions, including remote areas in conflict, crisis and/or natural disasters
Experience in visual, audio and video content creation, including scriptwriting
Proven ability to direct videographers/photographers in the field
Familiarity with editorial workflows in both digital and traditional environments
Proficiency in Word, website CMSs, social media, new media tools
Familiarity with InDesign, Lightroom and MailChimp
Familiarity with INGOs, fundraising and international development /humanitarian crises.
Keen sense of newsworthiness
Expert interviewing skills
Strong understanding of story assets (text, images, audio, video) and how/when to combine them for maximum impact
Highly skilled and efficient at repurposing stories for various channels/audiences
Willingness to travel domestically and internationally, at least 15% of the time, sometimes to countries where LWR works. Travel may be to countries that are experiencing political instability and have poor infrastructure including poor road conditions, limited amenities and poor housing accommodations. In addition, the travel may be to countries where infectious diseases or vector-borne diseases are present. Travel may be required to locales that experience extreme temperatures (either hot or cold) and high altitudes.